President of Evsen Group of Companies
Evsenís dynamic president, Ali Evsen, is
taking the country by storm, manufacturing everything
from cars to TVs and carpets
Times have indeed changed in Azerbaijan if
mobile phones are considered indispensable.
With the Caspians oil boom, regional demand
for consumer products has skyrocketed. By negotiating
agreements with multinationals, Ali Evsen
has single-handedly jumpstarted a new brand
of domestic assembly plants. The president of
the Evsen Group of Companies is in charge of factories that
assemble everything from mobile handsets to
refrigerators, vacuum cleaners, TV sets and
air conditioners. Eventually, he will capture
a piece of the GDP pie and shift attention away
Evsen is a native of Adana, in southern Turkey.
But he implanted his trading business in Azerbaijan
in 1990. A graduate of Baku State University,
he has a strong affinity with his adopted countryand
especially with its private sector. Part of
the corporate ethos at the Evsen Group of Companies is having
fun at the workplace. The staff of 3,000 is
taught core values like career growth, continuing
education, creativity and risk-taking behavior
for upper management. The ultimate goal, according
to Evsen, is to realign the interests of Azeri
producers and consumers. Eventually, ICT and
automotive industries will take advantage of
Azerbaijans fiscal incentives, he says.
Since 1993, the Evsen Group of Companies imports technological
inputs from China, Japan, Italy and the US.
Then it reassembles a full range of consumer
goods and electronics on Azeri soil. The Star
plant in Shamakhi, for example, consists of
35,500 square meters of factory space and provides
200 local jobs.
The Groups AzSamand automobile plant,
also based in Shamakhi, sells to emerging markets
in nearby CIS countries and Iran. Outfitted
with a Peugeot 405 engine, the AzSamand brand
is one of the fastest-growing Azeri exports.
Evsen has also worked out a partnership with
Lenovo Computers to assemble CPUs in Azerbaijan.
By taking industry to rural areas, Evsen has
come up with his own economic model. Traditional
carpet weaving is not left by the wayside either.
The Evsen factory employs 100 workers, most
of whom are women, to revive a craft that has
almost been forgotten. Aside from its industrial
assets, the Group also operates the Elite Shopping
and Entertainment Complex in Baku, a mall that
includes supermarkets, fitness centers and high-end
stores. Since 1998, the Evsen Group of Companies has a license
from the Ministry of Finance to operate the
Star Alliance insurance company. The Baku-based
insurer has hired internationally, claims Evsen.
The world is changing and people are
getting closer to one another. At the Group,
we have a development program through 2020.
Each consecutive year has been planned out,
comments Evsen. The masterplan is to keep expanding
into high-tech, car-making and trade services.
By end-2007, operations will begin at an electricity
plant built by Media, a joint-venture between
US and Japanese firms. No matter what industry
it is involved in, the Evsen Group of Companies
is careful to add a social component. Its
like driving a car on or off the road. If you
feel responsible toward your country, there
is hope for the future, says Evsen.
Aside from Azerbaijans stability, the
Groups competitive advantages include
the potential for expansion in the sub-region.
From 1995 to 1999, the partnership with Renault
led to additional contracts in neighboring countries.
The Evsen Group of Companies is particularly proud of its
modern outlook. The company structure is a reassuring
factor for first time foreign investors. We
believe we are being useful to Azerbaijan by
guiding and advising foreign companies willing
to invest here, says Evsen.