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The company
recently acquired 25-year terminal concessions
in Salvador and Rio Grande do Sul.
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Set up by British entrepreneurs in Salvador,
Bahia in 1837, Wilson, Sons offers a vast array
of services at Brazilian ports, including cargo
loading and unloading and shipping agency services.
It dominates the towage sector in Brazil with
a 55 percent market share and is now the largest
towage company in Latin America. Additionally,
Wilson, Sons benefits strongly from its presence
in all of Brazils major ports.
Expanding from its core towage business, Wilson,
Sons recently became a major player in the area
of terminal administration after acquiring two
25-year terminal concessions at the ports of
Salvador and Rio Grande do Sul. It was one of
the first private companies to acquire one of
these concessions.
We believed in this area and started
investing heavily right from the start,
declares CEO Cezar Baião. The company
invested in its terminals, while others contented
themselves with using what the government had
ceded them. Wilson, Sons dynamism paid
off and now it controls 98 percent of the Rio
Grande do Sul container market and is the third
largest port terminal operator in Brazil.
Flexibility and resilience have been Wilson,
Sons secret during its 170 years of history
as a port operator. A remarkable accomplishment
given the ups and downs of the Brazilian economy
throughout this time.
Of course we have had some difficult
times but if you are agile and creative, you
can turn things around, explains Baião.
Now the company sees a bright future with
foreign trade exploding in Brazil and the demand
for port services continually rising. We
are extremely positive about the current situation,
he affirms.
One of Wilson, Sons key advantages is
that it offers a wide range of port services,
which allows shipowners to deal with just one
intermediary. Wilson, Sons can offer a
basket of products to shipowners and it makes
total sense for that type of customer to deal
with just one agent, Baião elaborates.
As of December 2006, all Wilson, Sons
clients have used at least two of the companys
services, and two-thirds used three or more.
Brazilian exports have been growing substantially
in recent years, driven primarily by agricultural
and metals commodities. Meanwhile, solid economic
growth and falling interest rates have caused
demand for imports to rise.
In certain commodities, the country
still has a lot of room to grow, states
Baião, singling out the growth potential
of fuel ethanol. This potential would be even
greater if Brazil resolved some of its infrastructure
issues. The countrys roads and rail links
are struggling under the weight of increasing
exports, while port capacity is being stretched.
For the future, Wilson, Sons is looking to
compliment the gamut of services it offers,
expanding its port terminal operations as well
as increasing offshore services.
Meanwhile, the company is looking at expanding
beyond Brazils borders into other South
American countries, such as Uruguay and Chile.
With ambitious plans for the future in mind,
earlier this year, Wilson, Sons chose to take
advantage of positive market conditions to launch
an initial public offering of shares, which
raised close to $350 million.