 |
|
Purchasing
Habits
High
Level Consumers
International Herald
Tribune readers purchase luxury goods
and products and lead active and upscale
lifestyles outside of the office. 69%
enjoy going to the theatre, ballet and
opera, more than one in five play tennis
and 19% of readers are avid golfers.
|
 |
Income
Affluent
As readers have
reached a high profile in their chosen
profession they have high salaries with
the average per household income being
US$ 157,661. In fact, more than one in
four households earns US$ 150,000 or more
per year.
|
|
Technology
usage
Well
Connected
Readers of the International
Herald Tribune are extremely well connected
using computer and internet technology
in all aspects of their lives. |
|
Education
Highly
Educated
Readers of the International
Herald Tribune are a highly educated group,
as might be expected from the positions
and success they have achieved in their
professional lives. |
|
Business
Decision-Makers
Almost one in two International Herald Tribune readers who work are responsible for the IT and telecoms systems that their cornpany uses. Many are key corporate decision-makers in a wide variety of other business services. |
|
| |
|
|
|
