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Macau is
a modern city today through the revenue
and infrastructure generated by Sociedade
de Turismo e Diversoes de Macau (STDM)
and its flagship Hotel Lisboa.
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Stanley Ho’s empire
continues to dominate the gaming market.
A main pillar of the economy, it represents
70% of government revenue.
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Macau today is for players. If youre
not throwing dice at the tables, youre
betting on stocks and winning. The biggest
players of all are the regions main gaming
operators who are racing to set up shop before
the next guy, each wager bigger and better than
the last. Wheeling and dealing on a grand scale,
their chips are the casinos, hotels and entertainment
venues that they are building one after the
other, and investment may well eventually top
more than $15 billion. Still only a select few,
they count some of the worlds best-known
names in gaming. And if the success of Sheldon
Adelsons Sands Macau casino is anything
to go by, they are set to win big. Constructed
at a cost of $265 million, the Sands has already
brought in more than $400 million since opening
in 2004.
Macau is the only place in China where gambling
is legal and the Chinese, encouraged by a lowering
of visa restrictions, are streaming in. A table
at the Sands daily brings in over 50% more than
the average table in Las Vegas. Chinese gamblers
play more hands per hour and bet more
an average of $85 per hand, compared with $25
in Las Vegas. Slot machines in Macau net an
average of $200 per day; in Las Vegas, its
only $100. Gaming revenues reached $5.2 billion
in Macau last year, unseating Las Vegas as the
worlds most lucrative gaming center, and
many of Macaus newest operators have still
yet to open their doors. When they do, Asia
will have itself a new star and world-class
destination.
So who are these players and what are they
building? Local magnate Stanley Ho, who enjoyed
a forty-year monopoly in the gaming industry
until 2002, is still the biggest fish. His 15
casinos continue to dominate over 70% of the
market, while Sheldon Adelsons Sands and
Galaxys Waldo Hotel account for the rest.
However, a new $700 million resort will be opened
next year by Las Vegass Steve Wynn, and
MGM Mirage - in a joint venture with Stanley
Hos daughter, Pansy Ho - will open a $1
billion hotel-casino next door. In addition,
Mr. Adelson has already broken ground in Cotai
on a $1.8 billion, 3,000 room hotel-casino based
on his Las Vegas Venetian, and Galaxy
Resort & Casino is planning to invest
$1 billion in four other hotels. Meanwhile,
Dr. Hos son, Lawrence Ho, Director of
Melco International Development Ltd., has signed
an agreement with Australian PBL to build a
six-star Crown Macau on Taipa and the City of
Dreams resort in Cotai. Not to be outdone, Stanley
Ho is constructing a $140 million theme park
called Fishermans Wharf, complete with
an erupting volcano, and also creating a Mississippi
steamboat hotel and a Chinese fort, as well
as a new $250 million hotel-casino across the
street from his landmark Lisboa Hotel, one of
the worlds top-grossing casinos.
Tax revenues from the gaming sector netted
the government $1.85 billion last year, and
Secretary for Economy and Finance, Francis Tam,
has said that benefits from the liberalization
of gaming are leading to the development of
other sectors and increasing Macaus overall
competitiveness. U.S. consulate Senior Commercial
Officer, Stewart Ballard, says that the city
is not only becoming a world-class tourist destination,
but also an excellent base for entering the
Chinese market. He comments: The government
is running at an $802 million surplus, and that
is just the beginning. With millions of tourists
coming to Macau from mainland China every year,
that is a great way for a company to test a
new product.