DRAGAN BRKOVIC President of Vektra Montenegro

A policy of international trade shaped on worldwide business practices has injected the spirit of free enterprise into the country’s private sector.

Established in 1990, Vektra Montenegro was the country’s first private company, and is now its largest. Founder and President Dragan Brkovic modelled the company on the business practices of European and worldwide companies and has directed it toward an international reputation of trust, serving as a national role model for private industry. Permeated by the spirit of the market economy and open to contemporary economic trends, the company’s priorities lie in investments, international trade, management and production, aimed at generating enterprise throughout the region. Indeed, an accurate parallel can be drawn between the growth of the company and its credo – the reform of industry – and the long-held aspirations of a nation currently on the verge of independence.

“I am convinced that Montenegro can be a rich, modern, democratic state,” explains Mr. Brkovic. “It has formidable natural resources and entrepreneurial people. That is why I’ve dedicated all my life to the creation of new wealth, in order to persuade my compatriots that we can become one of the most prosperous countries in this region.” One of its most important investments is its elite residential and office complex situated in one of the most prestigious parts of the nation’s capital, Podgorica.

The elegant complex houses the government of Montenegro and there is a widely shared view that it has contributed significantly to the European image of the city.

Over 90 percent of Vektra Montenegro’s activities are oriented outside the country. The company’s current diversification strategy encompasses areas such as construction, tourism, transport, storage, logistics, maritime and airline interests, and mirrors the president’s own drive to further inspire enterprise in Montenegro and support the economic and social reforms currently in progress.