International Herald Tribune readers are prirnarily business people engaged in executing the global vision of their organizations. They either work for companies who have international operations and are therefore affected by world events or they have specific international responsibilities. Indeed 19% manage their companies' finances at an international level.

Irrespective of whether they are living and working in their own country, or abroad, their jobs dem and that they are internationally informed.

11% of the newspaper's readers work in m anufacturing, engineering or construction. 10% are in finance and 10% in government or the di plomatic service. The remainder work in a variety of other business areas, including telecommunications, computing, travel, publishing, retail and the professions.

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23%

9%

25%

10%

18%

7%

21%

7%

19%

7%

24%

7%

10%

3%

9%

3%

10%

4%

15%

7%

13%

7%

19%

7%

12%

9%

12%

9%

12%

9%

12%

23%

12%

23%

12%

25%

1,49

3,54

1,51

3,42

1,45

3,80

11%

10%

15%

2%

2%

3%

6%

5%

6%

7%

8%

7%

6%

6%

6%

6%

6%

5%

10%

10%

10%

10%

10%

9%

25%

24%

28%

10%

11%

7%

86%

87%

85%