International Herald Tribune readers purchase luxury goods and products and lead active and upscale lifestyles outside of the office. 69% enjoy going to the theatre, ballet and opera,more than one in five play tennis and 19% of readers are avid golfers.

19%

17%

25%

22%

22%

23%

58%

58%

56%

25%

27%

21%

38%

36%

44%

29%

31%

24%

14%

16%

11%

42%

44%

35%

69%

69%

66%

55%

57%

49%

3

2.5

3

5%

6%

4%