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Worldwide Reader Profile
The Global Class

In the past two decades, a class of internationally minded people has emerged that is transforming the way in which business and government operate. It is a class that is at the forefront of moving products, services, capital and ideas across borders. It is a class that sees our world as a single area of opportunity, not a patchwork of nation states.
Cosmopolitan, affluent, well-educated and highly mobile, this class is made up of the managers of multinational companies, leaders of government and opinion leaders whose decisions affect the lives of hundreds of millions of people.

They value being informed about international news and views as much, or even more than, events in the country in which they live, or where they come from.

They are the "global class." They read the International Herald Tribune.
One can refer to this group as a class because despite their different nationalities they are remarkably similar. Their international engagement is reflected in their seniority, decision-m aking power and personal wealth.
As multinationals expand their interests, and pan-regional economic and political infrastructures are created, this global class continues to expand.

The record circulation growth of the International Herald Tribune, underscores this point.

   
Worldwide Reader Profile: age, sex, country of residence

Male

75%

Female

25%

Average Age

49%

Country of Residence

Western Europe

51%

Central / Eastern Europe

1%

Middle East

5%

Africa

0.6%

Asia/Pacific

26%

North America

16%

Latin America

0.4%