In
the past two decades, a class of
internationally minded people has
emerged that is transforming the
way in which business and government
operate. It is a class that is at
the forefront of moving products,
services, capital and ideas across
borders. It is a class that sees
our world as a single area of opportunity,
not a patchwork of nation states.
Cosmopolitan, affluent, well-educated
and highly mobile, this class is
made up of the managers of multinational
companies, leaders of government
and opinion leaders whose decisions
affect the lives of hundreds of
millions of people.
They value being informed about
international news and views as
much, or even more than, events
in the country in which they live,
or where they come from.
They
are the "global class."
They read the International Herald
Tribune.
One can refer to this group as a
class because despite their different
nationalities they are remarkably
similar. Their international engagement
is reflected in their seniority,
decision-m aking power and personal
wealth.
As multinationals expand their interests,
and pan-regional economic and political
infrastructures are created, this
global class continues to expand.
The
record circulation growth of the
International Herald Tribune, underscores
this point.