InterCom - The Medium

Technology usage
Well Connected

Readers of the International Herald Tribune are extremely well connected using computer and internet technology in all aspects of their lives.

Purchasing Habits
High Level Consumers

International Herald Tribune readers purchase luxury goods and products and lead active and upscale lifestyles outside of the office. 69% enjoy going to the theatre, ballet and opera, more than one in five play tennis and 19% of readers are avid golfers.

Responsibilities
Business
Decision-Makers

Almost one in two International Herald Tribune readers who work are responsible for the IT and telecoms systems that their cornpany uses. Many are key corporate decision-makers in a wide variety of other business services.

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Responsibilities
Business
Decision-Makers

Almost one in two International Herald Tribune readers who work are responsible for the IT and telecoms systems that their cornpany uses. Many are key corporate decision-makers in a wide variety of other business services. "Update International Herald Tribune readers on your products while they are updating themselves on other important issues."

Information Technology

	Worldwide	Atlantic	Asia

Computers/Software	43%	41%	45%

Telecomunication systems/Services	23%	23%	23%

Other Office Equipment Technology	28%	31%	31%

Any IT	48%	51%	47%

Financial Sevices

	Worldwide	Atlantic	Asia

Commercial Banking	21%	20%	21%

Investment Banking Services	14%	14%	13%

Other Financial Services	14%	14%	14%

Any Financial Services	26%	25%	26%

Business Services

	Worldwide	Atlantic	Asia

Courier/Freight Services	18%	17%	19%

Business Premises	11%	10%	13%

Other Business Services	21%	21%	23%

Capital Equipment

	Worldwide	Atlantic	Asia

Company vehicles	18%	17%	20%

Plant and aquipment / raw materiels	11%	10%	13%