‘The pulse of Africa’s spirit’ fulfills its mandate to inform, educate and entertain.

As the national public broadcaster, South Africa Broadcasting Corporation (SABC) is the continent’s largest media company. Its 20 million listeners can tune into 11 national languages, even in areas with limited access. Comprising public service, commercial and pay-TV channels, radio stations and various multimedia operations, SABC weighs in as one of the world’s largest broadcasting organizations.

DALI MPOFU CEO of SABC

SABC’s programming aims to reflect national opinions, values and artistic creativity. From children’s shows to religious programs and from international to national events, its broadcasting serves diverse language and cultural groups and offers a plurality of views and a variety of news, information and analyses. It plays a vital role in promoting South Africa as a world-class tourist destination and attracting investors. Dali Mpofu, the company’s CEO, confirms, “In educating the public, we have the important role of ensuring that we reflect the world to the nation and the nation to itself.”

The company is considered a benchmark for others in South Africa, especially for its “corrective action” policies which advance the historically disenfranchised and disadvantaged, such as blacks, women and the disabled, and promote them to managerial positions through comprehensive training programs. While investing in human capital, the corporation looks to promote Black Economic Empowerment opportunities (BEE) and employment equity. SABC has grown tremendously over the years because of its resources, capital and training, posting the largest profits in its 70-year history in 2005.