InterCom - The Medium

Responsibilities
Business
Decision-Makers

Almost one in two International Herald Tribune readers who work are responsible for the IT and telecoms systems that their cornpany uses. Many are key corporate decision-makers in a wide variety of other business services.

Purchasing Habits
High Level Consumers

International Herald Tribune readers purchase luxury goods and products and lead active and upscale lifestyles outside of the office. 69% enjoy going to the theatre, ballet and opera, more than one in five play tennis and 19% of readers are avid golfers.

Readership Patterns
Loyal Readers

Readers of the International Herald Tribune look forward to their daily dese of world news, opinion and analysis...

THE MEDIUM

Technology Usage
Well Connected

Readers of the International Herald Tribune are extremely well connected using computer and internet technology in all aspects of their lives. While the International Herald Tribune keeps its readers on top of what's going on around the world, is it keeping them up with your latest developments?

Computer/Telecomunications used

(business and personal use)	Worldwide	Atlantic	Asia

Personal computer	74%	73%	76%

Laptop/Notebook	65%	63%	71%

Handheld Computer	27%	26%	28%

Mobile Phone	80%	80%	81%

Internet/online services used

(business and personal use)	Worldwide	Atlantic	Asia

For General Information	88%	87%	90%

Purchased goods/services on-line	67%	67%	67%