The Media
The World's Daily Newspaper
Decision makers and opinion leaders recognize the
International Herald Tribune (IHT) as the most complete, credible
and concise daily briefings on major issues and events around the
world. Readers rely on the familiarity of the newspaper, especially
when they are far from home, or when they find themselves making
a home in a foreign land. The IHT is published in Paris and read
in every continent on earth. It is referred to as the international
version of the New York Times. Having a circulation of 241,625 and
a readership of 510,000, the IHT reaches a truly global audience.
It is sold in 180 countries in the world, with 95% of its readership
in Europe and Asia.
For the Global Class
The IHT is written for people who need to know
what is happening and what it means. These are people who move across
continents, who bridge sectors and industries, and who are at home
in several cultures. Their lives, their businesses and their tastes
require a daily newspaper that is as broad and as focused as they
are. Leaders in business and government rely on the IHT to tell
them how important events around the world affect their work, their
political choices, their investments, and their families.
• 91% of readers are educated to a degree
level or above
• 98% of readers are in senior management (all in business)
• 31% of readers have decision making authority for an organization
as a whole
• 20% serve or have served on their own/other company’s
board of directors
• Average annual household income of US$ 286,743
Focused Worldwide Sensor
Now solely owned by the New York Times Company,
the International Herald Tribune draws on the most powerful and
discerning international news gathering network of any newspaper
in the world. Much like its readers, the IHT itself has an international
identity, and is not connected to any one country. The IHT focuses
on the most important information for the reader who needs to stay
in touch with the world, but who has many other tasks to complete
on any given day.
Furthermore, the IHT understands that its readers
are subject to massive information overload. It provides carefully
selected news coverage, and combines it with the context and perspective
that gives meaning to raw news. Its editors decipher critical early
warning signals from sources around the world to give readers a
balanced, practical assessment of emerging trends. Its conciseness
is comforting and helps one feel attached to the world, no matter
where in the world one finds oneself.
Trusted and Enjoyed
The IHT is trusted by its readers because it is
independent of any political or commercial interest. They enjoy
and rely upon its unique blend of news, analysis, business, culture,
and sports to inform them about the political, economic, technological,
and social trends that drive the global markets in which they operate.
They depend upon it as their daily international newspaper. They
read it because they want to read it. They rely on its consistency
and clarity as a cornerstone to their daily routine.
• 2.1 is the average number of readers per
copy of the IHT
• 60% of readers have been reading the IHT for more than 5
years
Indeed, the audience of the IHT is international,
affluent, and influential. It is a very mobile, business savvy audience
base. The worldwide audience appears to see and enjoy the world
from multiple angles. Aside from their business edge, they are likewise
sophisticated and enjoy travel and culture:
• 44% own or collect original art
• 63% go to the theatre regularly/occasionally
• 72% have taken 3+ international air trips in the past 12
months
(Source for all statistics: IHT Reader Profile info taken in July
2008 at www.ihtinfo.com/pdfs/a_a_IHTReaderProfile.pdf)
The reader who picks up a copy of the International
Herald Tribune and who will read an Intercom special report is an
individual who is knowledgeable about the world around him but needs
to stay up-to-date with a forward outlook.
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