International
Herald Tribune readers purchase
luxury goods and products and
lead active and upscale lifestyles
outside of the office. 69% enjoy
going to the theatre, ballet
and opera, more than one in
five play tennis and 19% of
readers are avid golfers.
As
readers have reached a high profile
in their chosen profession they have
high salaries with the average per
household income being US$ 157,661.
In fact, more than one in four households
earns US$ 150,000 or more per year.
Readers
of the International Herald Tribune are
a highly educated group, as might be expected
from the positions and success they have
achieved in their professional lives.
Almost one in two International Herald Tribune readers who work are responsible for the IT and telecoms systems that their cornpany uses. Many are key corporate decision-makers in a wide variety of other business services.
