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High Level Consumers


Responsibilities
Business
Decision-Makers

 
  THE MEDIUM
 

Travel

   
On Business
(in the last 12 months)
Worldwide
Atlantic
Asia
Any Tryp
62%
62%
62%
4+ Tryps
40%
40%
39%
7+ Tryps
27%
27%
26%
11+ Tryps
18%
19%
17%
16+ Tryps
12%
12%
12%
21 or more Tryps
9%
9%
9%
21 or more Tryps
8%
8%
7%
 
 
Destination Visited on Business
 
Worldwide
Atlantic
Asia
Europe
78%
87%
55%
North America
52%
53%
50%
Latin American
10%
12%
4%
Asia
40%
24%
83%
Africa
9%
10%
4%
Middle East
10%
11%
6%
 
 
Private Aircraft
(in the past 12 months)
Worldwide
Atlantic
Asia
Flow in your own private plane
2%
1%
3%
Used your company´s private aircraft
3%
3%
4%
 
 
Hotel Nights on Business
(in the past 12 months)
Worldwide
Atlantic
Asia
Any Hotel Night
93%
93%
95%
8+ Nights
76%
77%
74&
15+ Nights
60%
59%
60%
30+ Nights
38%
37%
41%
50+ Nights
22%
20%
26%
75+ Nights
12%
10%
16%
Average Number of Nights
31%
30%
33%
 
 
Frequent Flyer Club Membership
 
Worldwide
Atlantic
Asia
Any
80%
79%
83%
Two or More
60%
58%
64%
Three or More
36%
35%
37%
Avg. Number of club Membership
2%
2%
2%
 
 
Class of air Travel
First Class
Worldwide
Atlantic
Asia
7%
7%
10%
Business Class
55%
53%
59%
Any First / Business Class
58%
56%
64%
 
Int´l Calling Cards
AT&T
Worldwide
Atlantic
Asia
20%
20%
20%
MCI
7%
7%
6%
Sprint
2%
3%
2%
Any Int´l Calling Cards
45%
45%
45%